The Love of fashion: Balancing in Heels.

Fashion week came and went, we have never worked so hard in our lives. We were going on three hours of sleep per night between the model fittings, press time and preventing meltdowns, time went by so fast. So this is what it takes to build a brand and a company?. When it was over and our day jobs called and asked if we would be willing to come back to work one day earlier than  scheduled, we tried to tell them we were too tired and had planned to sleep for 24hrs. They laughed and said that we should be well rested, because of facebook  posts, we looked like we  had been having the time of our lives. We had, but it was work and not a vacation. The fashion industry is so busy and cutthroat, your whole year's worth of working hard and building your collection boils down to the five minutes that is allocated to you on the runway and you hope that the story you are telling with your pieces translates through and that quite simply the audience loves your pieces. From fielding questions, the same ones, about your source of inspiration and origins, vision etc, all this while trying to balance in sky high heels that were obviously created by someone who never had to walk in them, it all takes a toll. When its finally over, false lashes off and you are in your oversize sweats on the couch looking a lot less than than glamorous, you are already working on the next collection. But ..... while it lasted though, you felt like a princess..... and it was truly magical.

 

 

 Candid moments.            

Candid moments.

 

 

 

 

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The Kono Maxi " simple but so effective"

The glue that pulls an outfit together is often just confidence and attitude. Our newest edition,which is coming soon, is the Kono Maxi.This is by far one of our favorite pieces and we are biased, yes we know! It fits well and the silhouette is simple yet elegant and sexy. Our main purpose in creating this line is to marry our Shona heritage with the western culture we live in. Our design is in the print of the materials we use and we all agreed from the beginning that the structure of the clothes we would create had to be simple. We did this so as not to overwhelm our customers with vibrant print AND a complicated style. Every ethnicity can wear our clothes and this Kono maxi is a great way to start your  weekend and also a really good piece to add to your summer wardrobe. Whether you are running errands or have brunch with your girls or you are attending that summer barbeque or braai (for our south African cousins), this maxi fits the bill. It has the A-line fit that flatters every body type and accentuates the parts of you, you want highlighted and also the best part is that you can go ahead and have that extra piece of pie, without showing the effects of it. Come in, stay a while, into our house of EnnYe, where style meets lifestyle in vibrant print.

The New Summer Maxi

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This summer Maxi was one of those a long time in the making. Once we created the right siloquette, the task became a hunt for the perfect prints. Everything had to come correct when we decided to debut this style. The fit was always perfect but the prints were hard to pick. We did not want a print that would swallow the style by being too busy. For those of you who know Ankara, you know that there are a slew of choices out there and picking just the right amount of color was in and of itself a task, but we think we hit the jackpot with these. 

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And.....

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Whether you decide to wear this Maxi as a halter top, off shoulder or strapless is up to you. This versatile piece is a showstopper and is stunning on any body type. A gift from the house of EnnyEthnic to you! Enjoy it. 

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SUMMER SIMPLICITY

One of the things we like about summer fashion is simplicity.  Whether its a maxi dress, shorts and a tee, or jeans and a tank.  It’s the simple things that transform your look from simple to glam. Some simple summer looks as accessorized by EnnyEthnic:

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The  Koso circle dress is our quintessential summer piece that can easily translate from day to night. The print on this dress is stunning and coupled with the style of the dress its a sure fire winner. When we created this design we wanted simplicity and elegance combined, because at EnnyEthnic thats what we stand for.

 The Sama shift dress is that piece that is always a statement piece because it is a conversation starter. We love that this can be worn to the beach and to the office, just throw on a jacket and you are good to go. It also is that piece that can be worn by everyone, all body types included.

The Sama shift dress is that piece that is always a statement piece because it is a conversation starter. We love that this can be worn to the beach and to the office, just throw on a jacket and you are good to go. It also is that piece that can be worn by everyone, all body types included.

 Its up to you how you want to wear this piece, but all we can tell you is that you are guaranteed to love it!!!

Its up to you how you want to wear this piece, but all we can tell you is that you are guaranteed to love it!!!

ACCESSORIES, DO THEY HAVE TO MATCH

This brings me to one of my favorite topics....do accessories have to match? We all know that church outfit with a hat that matches the suit, purse, and shoes, with a scarf to finish it off (insert speechless emoji). Well...I have a friend who always says "accessories are not made to match, they are stand-alone statements!"  I have another friend who says accessories are part of the story...the entire outfit being that story of course.  So, which is it? Well, I say it depends.  For instance, print accessories on a solid outfit can go nuts, for example...

 

My sister calls the solid color outfit the "blank palate"...well said! However, when you wear print, be careful!  Much the same way you have to be mindful of mixing metals (gold vs silver vs bronze) in your outfits.  Lets see some accessories make some BOLD stand-alone statements below...

 

Here are some examples of accessories being part of the story...color-picking, so to speak :)

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Beauty

The glow a woman emits when she looks good is a physical reflection of how she feels. "Own your kind of beautiful" is what our brand stands for and is passionate about.

Starting with the high definition foundation, mineral and the cream to powder foundations with oil absorption, you get a good start to your beautiful day with products that have ingredients that are great for your skin. These foundations allow the skin to breathe while at the same time giving you a flawless finish. The light mineral foundations are certainly the way to go on those days you want light coverage but certainly buildable for full coverage. They can also  be used to set your liquid high definition foundation. We have these mineral foundations in 12 shades. Korres face wash and vitamin C facial peel are my go to for smooth and hydrated skin. To complete your skin care you can also use the Korres 24hr moisturizer and the advanced sleeping facial, for that dewey finish to your makeup. Great skin care is the holy grail to great looking makeup.

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The Bold prints for summer.

 

Bold prints add instant pop to an outfit, finish a look and add some flair to a basic ensemble.  For summer, these are some great fabrics to try out, all of them which will become instant classics, because we create a few dresses in a particular print and then we"retire" the fabric, so as not to have too many dresses with a particular print in circulation. Our purpose has been to create a line of fashion that is not only trendy but also timeless.

 

 

 

POVO Classic Clutch Half moon Purse

The combination of bold colors and the classic half moon shape has this clutch purse at the top of my style list. It’s the statement piece for your outfit whether it’s high tea with the girls or a flirty date night, it’s the exclamation point to your entire look. It’s a definite conversation starter and stands out amongst the myriad of purses we all have. It’s really a piece to enjoy and the fact that our brand only makes a certain amount of purses in one color and do not ever repeat a color, also makes this an attractive collectors item!.

    The POVO Clutch has been our brand's go to accessory bag since the beginning. The clutch is great for casual wear, when you just want to add a little touch of something to a jeans outfit, and it also looks great when worn with a basic dress for an evening out. There are endless looks that can be paired with this bag, from eye catching unique styles to simple, delicate ones.

 

The POVO Clutch has been our brand's go to accessory bag since the beginning. The clutch is great for casual wear, when you just want to add a little touch of something to a jeans outfit, and it also looks great when worn with a basic dress for an evening out. There are endless looks that can be paired with this bag, from eye catching unique styles to simple, delicate ones.

Our earrings are also one of a kind pieces, we literally just make one pair of each design. They are weightless and you feel like you are not wearing any earrings at all. Check out our website for the full range of our earrings.

Accents/Accessories, a Gathering of Tribes.

The Accents

Big and bold accessories are in this season, have fun with the african print earrings either the studs or the longer earrings all of which frame your face and make a statement. We believe that we express ourselves with accessoriries and these are the rage this season. As Africans we feel like this is sort of like a gathering of tribes, because we get our fabric every corner of Africa and then make the pieces from experiences that inspire us.

Although we have intentionally made these earrings one of a kind collectable pieces, they are versatile and suit the wearer well. The African print become the focal point of any fashionista's outfit and each season we will introduce the new collection with a newsletter and a blog about the materials. Our focus as a brand is not to focus on the fleeting seasonal collections but rather to have collections that women can always wear throughout the seasons.

 

The TUNIC

 

The EnnyEthnic tunic is literally an obsession with us, we created it using really light fabric that  drapes beautifully on the body. It had me on the Aline style that is flattering for all body types and the colors of the fabric are suitable for all skin tones. It’s the kind of piece that can be dressed up or down depending on the occasion. I love that this tunic is the statement piece when you wear it, so that your accessories can be minimal to none. This tunic also has a retro vintage look to it, circa 1960's, you can go from wearing it at the beach to a hot date night look, to casual friday. It combines two of my favorite things that is style and versatility, and you can’t beat that!.